考研二真题2023 Use of English
考研二真题2023 Use of English
①　Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a small business, and though you’re making a nice ____1____, you need to find a way to take it to the next level. What you need to do is ____2____ growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus ____3____ on finding ways to grow.
②　Let’s look at a real-world ____4____. Prior to forming a growth team, the software company BitTorrent had 50 employees working in the ____5____ departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued. The ____6____ was that too many customers were using the basic, free version of their product. And ____7____ improvements to the premium, paid version, few people were making the upgrade.
③　Things changed, ____8____, when an innovative project-marketing manager came aboard, ____9____ a growth team and sparked the kind of ____10____ perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the ____11____ of upgrades wasn’t due to a quality issue. Most customers were simply unaware of the premium version and what it offered.
④　Armed with this ____12____, the marketing and engineering teams joined forces to raise awareness by prominently ____13____ the premium version to users of the free version. ____14____, upgrades skyrocketed, and revenue increased by 92 percent.
⑤　But in order for your growth team to succeed, it needs to have a strong leader. It needs someone who can ____15____ the interdisciplinary team and keep them on course for improvement. This leader will ____16____ the target area, set clear goals and establish a time frame for the ____17____ of these goals.
⑥　The growth leader is also ____18____ for keeping the team focused on moving forward and steering them clear of distractions. ____19____ attractive, new ideas can be distracting; the team leader must recognize when these ideas don’t ____20____ the current goal and need to be put on the back burner.

1.1.

A purchase

B profit

C connection

D bet

解析：选B。1. B profit 名词辨析。作为CEO，企业"盈利"但需要提升，profit最符合商业语境。purchase（购买）、connection（联系）、bet（赌博）均不匹配。

2.2.

A define

B predict

C prioritize

D appreciate

解析：选C。2. C prioritize 动词辨析。通过建立增长团队来"优先考虑"增长，体现战略重点。define（定义）、predict（预测）、appreciate（欣赏）均不体现重要性排序。

3.3.

A exclusively

B temporarily

C potentially

D initially

解析：选A。3. A exclusively 副词辨析。团队"专门"专注于寻找增长方式，exclusively强调专注度。temporarily（暂时）、potentially（潜在）、initially（最初）均不体现专一性。

4.4.

A experiment

B proposal

C debate

D example

解析：选D。4. D example 名词辨析。下文BitTorrent是"实例"说明，与前文理论阐述相呼应。experiment（实验）、proposal（提议）、debate（辩论）均不符合。

5.5.

A identical

B marginal

C provisional

D traditional

解析：选D。5. D traditional 形容词辨析。工程、营销、产品开发是公司的"传统"部门划分。identical（相同的）、marginal（边缘的）、provisional（临时的）均不准确。

6.6.

A rumor

B secret

C myth

D problem

解析：选D。6. D problem 名词辨析。客户多用免费版导致增长停滞是核心"问题"。rumor（谣言）、secret（秘密）、myth（神话）均不表示负面状况。

7.7.

A despite

B unlike

C through

D besides

解析：选A。7. A despite 介词。"尽管"付费版有改进，但升级者少，构成让步关系。unlike（不同于）、through（通过）、besides（除了）均不表示让步。

8.8.

A moreover

B however

C therefore

D again

解析：选B。8. B however 逻辑副词。前文描述困境，此处转向积极变化，需要转折词。moreover（而且）表递进，therefore（因此）表结果，again（再次）表重复。

9.9.

A inspected

B created

C expanded

D reformed

解析：选B。9. B created 动词辨析。经理"创建"增长团队，与上文"establishing a growth team"呼应。inspected（检查）、expanded（扩展）、reformed（改革）均不表示从无到有。

10.10.

A cultural

B objective

C fresh

D personal

解析：选C。10. C fresh 形容词辨析。创新经理带来"全新"视角，解决原有困局。cultural（文化的）、objective（客观的）、personal（个人的）均不体现创新性。

11.11.

A end

B burden

C lack

D decrease

解析：选C。11. C lack 名词辨析。升级的"缺乏"而非质量问题，揭示真正原因。end（结束）、burden（负担）、decrease（减少）均不准确。

12.12.

A policy

B suggestion

C purpose

D insight

解析：选D。12. D insight 名词辨析。基于发现的"洞察"指导行动。policy（政策）、suggestion（建议）、purpose（目的）均不表示深刻理解。

13.13.

A contributing

B allocating

C promoting

D transferring

解析：选C。13. C promoting 动词辨析。向免费用户"推广"付费版，符合营销逻辑。contributing（贡献）、allocating（分配）、transferring（转移）均不匹配。

14.14.

A As a result

B At any rate

C By the way

D In a sense

解析：选A。14. A As a result 逻辑短语。推广行动直接导致升级激增，构成因果关系。At any rate（无论如何）、By the way（顺便）、In a sense（在某种意义上）均不表示结果。

15.15.

A unite

B finance

C follow

D choose

解析：选A。15. A unite 动词辨析。领导者需要"团结"跨学科团队。finance（资助）、follow（跟随）、choose（选择）均不体现领导力。

16.16.

A share

B identify

C divide

D broaden

解析：选B。16. B identify 动词辨析。领导者"确定"目标领域，为后续工作奠基。share（分享）、divide（分割）、broaden（拓宽）均不表示目标设定。

17.17.

A announcement

B assessment

C adjustment

D accomplishment

解析：选D。17. D accomplishment 名词辨析。为目标"实现"设定时间表。announcement（宣布）、assessment（评估）、adjustment（调整）均不表示成果达成。

18.18.

A famous

B responsible

C available

D respectable

解析：选B。18. B responsible 形容词固定搭配。be responsible for（对...负责）是固定用法。famous（著名的）、available（可用的）、respectable（可敬的）均不构成此搭配。

19.19.

A Before

B Once

C While

D Unless

解析：选C。19. C While 状语从句连词。"虽然"新想法有吸引力，但可能分心，构成让步关系。Before（在...前）、Once（一旦）、Unless（除非）均不表示让步。

20.20.

A serve

B limit

C summarize

D alter

解析：选A。20. A serve 动词辨析。想法若不"服务于"当前目标就应暂缓。limit（限制）、summarize（总结）、alter（改变）均不体现目标一致性。