Former Prime Minister Indira Gandhi was a fan of the traditional Indian sweets. For 225 years, residents of and visitors to New Delhi enjoyed the traditional Indian sweets sold at Ghantewala, a family-run business in the heart of the city. But now the historic shop has been forced to shut its doors because the consumers like chocolates.
“People nowadays don’t like to buy Indian sweets and traditional snacks; they now prefer chocolates and pastries. Even my children prefer burgers, pizzas, or cakes,” Sushant Jain, the eighth generation of Jains to operate Ghantewala.
Jain had no way but to close his shop—because its famous sohan halwa, a confection made of wheat flour, sugar, almond, and pistachio—had declined before he closed the shop. However, India has become one of the world’s hottest markets for chocolate.
Chocolate sales doubled to $857 million between 2008 and 2011, and Western candy makers are seeing the dollar signs. In March, the candy companies announced plans to open its first factory in India.
Eating a few bites of dark chocolate instead of traditional Indian sweets is one thing; chowing down on candy bars is quite another. With the arrival of fast food and candy, India’s weight problem has expanded. A 2014 study found that one in five Indians is now overweight.
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