Are you buying something only because of seeing your favorite idols be on the TV advertisement? Recently, the topic "Advertisement Law Revision" on Sina Weibo has attracted more than three million readers.
In the recent years in China, many famous people endorse under-qualified products and services. This has caused many troubles. In order to solve this problem, China is planning to revise its advertising law.
In the revision, the endorsers cannot endorse any products or services that they have not used themselves. If not, he or she shall be punished or even bear legal responsibilities.
Further more, if the endorser knowingly endorses under-qualified products or services, his or her income from the endorsement shall be confiscated in full. The endorser will also be fined 1 to 2 times as much as the endorsement fee.
Most of the users of Sina Weibo are supporting this revision, because in their view, the “Advertisement Law Revision” can further protect the rights and interests of consumers.
User 2431744157 said: "That's cool! From now on, we'll never see Wang Dongcheng (a Chinese actor and singer) endorsing napkins, Tang Guoqiang (a Chinese actor) selling excavators and Fu Disheng (a male Chinese singer) appearing in ads for feminine care products!"
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