People hate nuisance telephone calls—those from companies trying to sell us something that we do not want. They are also called “cold calls”. Britain’s government is thinking about stopping these calls. It wants to make sure the company that calls cannot hide its telephone number. With most nuisance calls, we cannot see the telephone number, but that could change. People could report companies who make nuisance calls. Britain’s government is also looking at fining companies that make nuisance calls. Cold callers could get a fine of up to $720,000.
Three-quarters of people with a landline in Britain get monthly cold calls. The number of people who get monthly nuisance calls on their mobiles increased by 20 percent in the last two years. One company made 40 million cold calls in three months. Britain’s minister for data protection said, “There is no simple way to the problem of nuisance calls, but making marketing companies display their telephone number will help people…take action.” She added, “Being troubled by marketing calls is annoying at the best of times, and at its worst it can bring real unhappiness for people.”
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