From a sandwich to a roll with soup, bread has traditionally been a lunchtime staple. Now, four in ten people say they have given up eating bread for lunch, according to new figures.
Increasing numbers are choosing alternatives to the regular sliced loaf, including thins, burritos and most commonly, wraps, research for trade journal The Grocer found. And up to 15 percent are giving up the bakery section, preferring salads, sushi and other snacks they consider to be healthier and less fattening.
Many celebrities avoid eating carbohydrates to keep them slim and youthful. Some even keep away from starchy foods like pasta and bread. However, while celebrities are strict about no-carbohydrates, the British public may be less rigid. People are not cutting bread out of their lives completely, the survey of 2,000 adults and industry figures found.
Only one percent of all Britons say they never have bread at all, The Grocer’s research revealed. It found 40 percent say they are now eating something else instead at lunchtime with 62 percent of those who have swapped opting for wraps with their favorite fillings.
And of those who still eat bread, 54 percent are moving towards wholemeal bread rather than the traditional white bread as they feel it is healthier. However, 20 percent also admit that white bread simply tastes better than the whole meal or seeded varieties. And the older the consumers are, the more likely they are to be reluctant to give up their slice of white.
David Laurence, of supermarket supplier Signature Flat breads said, “The consumer is tired of a regular bread sandwich and is continually looking for the next alternative, from breakfast wraps to street food dishes such as burritos and Asian-style flat breads. Health is also a big driver for consumers moving away from sliced bread to lighter options such as wraps and thins.”
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