Pay-for-knowledge platforms and apps, including Weibo, Fenda and Zhihu Live, have become popular in China. The platforms allow people to pay money to have their questions answered by professionals or see online answers provided for others.
Wang Sicong, the son of Chinese billionaire Wang Jianlin, Dalian Wanda Group chairman, was reported to have received 80,000 yuan ($11,590) for offering a four-Chinese-character answer on a pay-for-knowledge platform.
The price for that question was originally 5,000 yuan. However, Wang’s answer attracted more than 180,000 Internet users, wanting to see the response, who each pay 1 yuan. The income would be shared between the platform, Wang and the question raiser, according to rules set by the platform.
Questions about finance, economics and health attract most people and offer a new way for famous people to translate their fame into cash. Prices for famous people’ answers also increased as more people asked questions online. Wang, a famous man with lots of online followers, raised the price for his answers from 5,000 yuan to 10,000 yuan each.
Yang Lu, the co-founder of Fenda, said the price depened(依赖) on supply and demand. Online famous people received so many questions that they couldn’t answer them one by one, so the price increased. In addition, people asking questions could have a share in the income, earning some money, if the question attracted a lot of netizens wanting to hear the answer. The model made people ask more questions.
Some users also said they could get answers for health problems from professionals online, and that the expense was worth it.
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