Apple’s iPad has been a huge hit among children, with its easiness to use interface and innovative apps.
In fact, researchers say the astonishing rise of the iPad means that it has now overtaken household names such as McDonalds and Disney to become the number one brand among American 6-12 -year -olds.
The annual study, conducted by leading youth and family research firm Smarty Pants, ranks more than 250 brands each year. “iPad’s number one status among kids represents the summit of the ‘tablet takeover’ —a movement from shared screens and TV network dominance to planned content on personal devices,” said Wynne Tyree, president of Smarty Pants. “Kids increasingly turn to iPad for games, TV shows, videos, books, homework help and communicating with friends and family.”
In the firm’s 2014 study, Apple’s iPad went ahead of kid brands such as McDonald’s, Toys'R’Us, Nickelodeon, and Disney. Kids see the iPad as the all-in-one digital tool, giving them a unique sense of independence, the researchers say.
Tyree notes that iPad’s march to the top has been dramatic. “In just five years, the iPad has risen from ranking 109th to being kids’ favorite brand. Early on, it captured the hearts of tweens and middle and upper class families, but iPad is now an indispensable part of childhood for the masses.”
On the study iPad was tops with a weighted score of 898 out of 1000. Disney came at 858, Google’s YouTube 852, McDonald’s 839, iPhone 830 and Apple 829.
Digital entertainment overall is seeing an increase among kids and families, with brands such as Netflix, Hulu, Amazon Instant Video, Android, and Samsung posting noteworthy increases in the study, a measure of kids’ awareness, popularity, and love for a brand. Along with iPad, these devices and services provide entertainment that is “always on.”
Offering seemingly endless options, tablets and digital content providers are meeting contemporary kids’ needs – with fun and connectivity never more than a tap away.
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