A kind of chocolate powder is popular in the USA. People can snort it. It comes from the cocoa bean and is called Coko Loko. The company CEO Nick Anderson explained how he decided to market this product. He first heard about people snorting chocolate in Europe. He thought that was a joke, but then he tried it and thought it was good business.
Many people are worried about the safety of the powder and advise consumers to eat chocolate instead of sniffing it. The product did not have an ingredients list. But Mr. Anderson said, "There are no health issues. Everyone seems fine."
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