Uncle Kai Telling Stories is an app aiming for children.
“My son is addicted to listening to Uncle Kai Telling Stories every night,” said Sammi Fan, mother of a 10-year-old and registered user of the app for three years. “Uncle Kai has a large pool of good stories, and he is capable of telling them in an attractive way.”
Uncle Kai is the nickname of 39-year-old Wang Kai, who used to be a TV anchor for China Central Television Station. His idea to become a storyteller because of his two little daughters constantly asking him to tell them stories. Encouraged by their response to his stories, Wang recorded them to share with the children of his colleagues. There, too, the response was positive.
Why not try to cover a larger audience? Wang was inspired to expand by media workmates with an acute sense of market demand.
In 2013, he resigned from the TV station and began an account on WeChat called Uncle Kai Telling Stories. Next year, Wang founded a company and upgraded the public account into an app. Since then, Uncle Kai Telling Stories has gone viral online.
The audio content eventually expanded to cover children’s stories, traditional Chinese poems and online training programs on parenting. Today, there are more than 2,000 stories on the app, shared by 10 million users, who spend an average one hour per day listening to the programs through the app.
________ In 2015, Wang launched his first paid services when he read The Journey to the West, a classic Chinese novel, in a changed version with simpler and more vivid words catering to children. The program, priced at 199 yuan (US$29) for 138 episodes, earned him more than 20 million yuan. Moreover, it prompted Wang to produce more series with themes drawn from topics such as Chinese history, folklore, science and philosophy.
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