Ironically known as “China’s fifth great invention”, memes are now an inherent part of Chinese people’s daily lives. They are a useful tool to express attitude and emotions, or to say what cannot be said directly. It’s almost a little bit weird to talk to your Chinese friends without using memes. Then how to meme during the Spring Festival holiday this year?
Type one: Send it in a red envelope
“Red envelope fever” swept the country when Internet giants WeChat, Alibaba, and Baidu rolled out programs allowing users to send cash through electronic payments. It is based on the Chinese tradition of hongbao, where money is given to family and friends as a gift. During the festival season, most people will get many more red envelopes than usual, so red envelope-based memes are always a good choice.
Type two: Wish a happy new year
Visiting people on New Year’s Day, or paying new year calls, is an important tradition during Spring Festival. On lunar New Year’s Day, people visit friends and relatives, exchange greetings, and wish each other a happy new year. It is a way to ring in the new. In the age of the Internet, best wishes can be sent via memes on China’s major social media platforms like WeChat and Sina Weibo.
Type three: Peppa and her mates
With the Year of the Pig approaching, pig-related products have become a popular choice on Chinese people’s shopping lists, and pig-based memes are also winning favor. Cartoon pigs like Peppa Pig and McDull boast huge fan bases, and their memes have also become favorites for many.
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