An igloo hotel with frozen beer flavoured walls has opened in the UK, which you can lick and try for yourself. The Ale B&B was a one-off structure which allowed people to enjoy the festive season by climbing inside and enjoying a beer in London. Once inside they were given the choice of opening a bottle of ale or licking the structure’s icy blocks which contained more than 1,000 litres of frozen ale.
The unique, five-feet high igloo was created by Greene King to celebrate the birth of Ice Breaker, its new pale ale. Matt Starbuck, managing director of Greene King, said, “There are a lot of quirky and unusual B&B stays available in the UK at the moment, but we’ve never seen a real frozen igloo, particularly one where the walls are made from beer.” He added, “This is the first ale igloo we’ve presented to date, and we might even roll it out to our pubs up and down the country. It could be the ideal overnight stay for people who don’t like getting a taxi home at closing time.”
As part of the unique igloo experience, visitors were provided with sleeping bags, hand warmers, scarves and gloves to snuggle up in comfort and enjoy a refreshing drink. The new Ice Breaker pale ale is available at over 180 pubs across London now.
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