Recently, “Goose Leg Auntie” became popular on social networks. Videos of her selling grilled goose legs had flooded Sina Weibo, with related topics trending across the platform.
However, the new-found fame seemed to sit uneasily on the shoulders of the woman Ms. Chen, the “Goose Leg Auntie”. In an interview, she expressed her unwillingness to accept social media celebrity status. “I don’t want to be famous, let alone an influencer. I just want to live a simple life and continue making delicious food for the students, just like before,” she said.
Chen took to her personal Douyin account on Wednesday, expressing her surprise at the attention she had got. “So much attention from society, I’m just a regular person and want to make grilling safe and peaceful. Never expected so much human traffic and pressure,” she said. The overwhelming influx (涌入) of customers and onlookers led Chen and her husband Mr. Liang, to make a tough decision. Starting from Wednesday, they halted the sale of goose legs and began looking for a suitable location to open a small shop.
Chen and Liang began their grilled goose leg career in 2018, selling over 200 legs per day at a chosen university. The two flavors, spicy and non-spicy, proved popular among students. The business model evolved from on-site sales to students pre-ordering via WeChat, with goose legs delivered to designated pick-up locations.
“It’s impossible for us to handle multiple universities in a day. We can only do so much,” explained Liang. The couple’s focus on Peking University was not favoritism, he clarified. “We sell the goose legs for 15 yuan each to Peking University students. For other schools, it’s a bit more expensive, 16 yuan each. It’s not favoritism; it’s just that other schools are a bit farther.”
With people being crazy about the goose legs, Renmin University of China’s cafeteria entered the scene on Monday, offering 500 grilled goose legs daily. Liang welcomed this development, stating that he believed it wouldn’t affect their small business.
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