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The city of Zhuozhou in North China’s Hebei Province is home to hundreds of publishing house book warehouses. However, nearly all of them were badly damaged by pouring rain last August, causing heavy economic losses. To help with recovery efforts, a spring book warehouse sale was held in Zhuozhou on Saturday, attracting book lovers from all over the country. A total of around 2 million books were on sale.

Over the past six months, local authorities have introduced a series of measures to help businesses return to normal operations, such as coordinating insurance, reducing rent and providing subsidized loans. As part of the series of measures to ease the impact of the disasters, this spring book warehouse sale not only brings people together to bond over books but also boosts confidence in local book enterprises. “Now our sales revenue (收入) has recovered to about 85 percent of what it was before the flood. We have sufficient confidence to stay in Zhuozhou and we are confident that our company will develop well here,” said a local book enterprise at the sale.

According to media reports in August, Bookschina.com, the biggest online book store in China, revealed 400 million of its books had been soaked by the floods in Zhuozhou, describing it was “the most devastating damage in the company’s 25-year history”. The platform moved its warehouse center to Zhuozhou in 2018. Since the warehouse flood on August 1, nearly 80 percent of its books have been damaged, including a number of rare, out-of-print and vintage (老式的) titles. These books are relatively niche (小众的), not mass bestsellers. The number of books per edition is small, and when they are damaged, there is no longer any call to reprint them.

Many companies have tried various ways to make up for the losses such as sales through live streaming. Many readers reached out and are ready to help them by buying pre-sale goods. Some book lovers also showed their support by purchasing special “aid packages” consisting of books, commemorative bookmarks and badges.

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