Camping is popular across China, especially during holidays and weekends, with some joking that “half of the friends on WeChat are camping.” During the past National Day holiday, outdoor camping sites were so popular that some people even couldn’t find a proper place for their tents. Camping lovers say camping is a good way for them to relax after days of work and study.
According to research company iiMedia Research, the market size of China’s camping economy(经济) reached 74.75 billion(十亿) yuan (about 10.5 billion U.S. dollars) in 2021, up 62.5 percent year on year. It further predicts that the market will grow to 248.3 billion yuan by 2025. In 2021, more than 20,000 new camping-related(露营相关的) companies were set up in China, and over 5,000 have been set up this year.
The year 2020 can be seen as the first year of the camping market, and the market size began to explode this year. The camping economy is a good and important development for the culture and tourism industry which has been hit hard by the pandemic.
“With the increase of per capita disposable income(人均可支配收入) in China, people’s demand for outdoor activities has been rising in recent years. I believe more people will join in camping and other outdoor activities in the long run,” said Liang Qidong, vice president of the Liaoning Academy of Social Sciences.
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