China’s top liquor maker Moutai and domestic coffee chain Luckin Coffee have got a hit on their hands with a new baijiu-flavored latte (拿铁咖啡) released Monday that quickly sold out in Beijing.
The latte, emblazoned (用纹章装饰的) with the iconic Moutai logo, contains less than 0.5 percent (alcohol by volume) of 53 degree Moutai, and soon became one of the most discussed topics on Chinese social media with people curious about how traditional Chinese liquor would taste with coffee.
In Beijing, the Moutai-flavored latte sold out in some Luckin Coffee locations before midday. And many had to shut down their online ordering system as orders surged. “It seems that people prefer iced latte, so we quickly used up the ice in the branch. The number of orders is scary,” said a barista (咖啡师) surnamed Zhang. She said she had no choice but to temporarily stop the online ordering system at around 1:30 pm because there were more than 200 orders still to be completed and almost all of them were for the Moutai-flavored latte.
People have been sharing their reactions after trying the latte on social media, with most agreeing that the aroma of the baijiu is very strong. Some people said they even felt dizzy after drinking the coffee because of its alcohol content.
Some also wondered whether they would be allowed to drive after drinking the latte. In response, Luckin Coffee stated that underage people, pregnant women, drivers and those who are allergic to alcohol are advised not to order the drink. On Monday, an officer from the Beijing Traffic Administration Bureau also asked people not to drive, no matter how much alcohol is actually in the latte.
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