Britons are opening their arms to a new wave of technologies but have yet to be won over by wearable technology, despite the spotlight thrown on smartwatches by Apple.
Just 25% people believe that wearable technology will improve their day-to-day life, a new survey shows, while one-in-10 Britons thinks that wearable technology will actually make their lives harder. By contrast, 56% of respondents are looking forward to the benefits of connected home devices, 43% expect artificial intelligence to make life easier, and three-in-10 people think driverless cars and 3D printers will improve their everyday experiences.
The survey of 2,000 adults, conducted for Hive by British Gas, comes as the Government unveiled multi-million pound investments in automatic vehicles and connected home devices. In the Budget speech on Wednesday, George Osborne announced £100m of funding for the development of driverless cars and £40m for research into the Internet of Things - a measure that allowed the Chancellor to make a “two fridges” joke at Ed Miliband’s expense.
The Hive by British Gas survey, published just a month before the launch of the Apple Watch on April 24, suggests that the British public are less sold on the positive effects wearable technology could have on their lives.
British kept silent over the products due to a thought of smartwatches as luxury fashion items rather than tools to improve daily life. Apple’s first involvement into wearable technology will be sold for £299, although a luxury version - the 18-karat gold Apple Watch Edition - will cost £13,500. Tag Heuer announced on Thursday that it will be releasing a smartwatch powered by Google’s Android operating system in time for Christmas, while music artist and entrepreneur Will.i.am revealed a smartband cooperation with Gucci.
Although millions of smartwatches have already been bought, Apple’s entrance to this market could change the public’s view of wearable technology. After all, how many people thought they needed a personal digital music player before the iPod was released?
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