宠物保姆、社交网站管理员成为英国富人家政服务新需求

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The super-rich used to be content with a cleaner, a gardener and a driver—but now no wealthy home is complete without a dog nanny and social media manager. As the number of UK billionaires rises, so has demand for more unusual domestic staff. Dog nannies—who take pets for walks and to the vets, or stay as live-in pet carers—have seen a boom in interest.

Nina Cole, founder of Nina’s Nannies for Pets, said: “We have clients we keep all year around because they have to fly off for business at short notice,” she told the Mail. “We also have clients who use us for holidays or who are hospitalized. We try to be affordable for everybody, not just the wealthy end of the market. We’ve certainly seen an increase in business in the last couple of years. I’m having to turn work down because we haven’t got the live-in sitters to cope.”

Nina’s Nannies, based in Dunstable, Bedfordshire, charge £29 a day for a live-in service for one dog, plus an agency fee of 25 per cent. Other companies charge between £23 and £50 a night as a basic rate, while live-in nannies can earn up to £50,000 a year for a 50-hour week.

One dog nanny told The Times her role was ‘like having a full-time, live-in governess to meet the need of your dog.’ She said: “I was basically the dogs’ close friend. I would take them for walks, feed them, hang out with them. When my clients were travelling—and they travelled a lot —I would move into the family home.”

Prestigious families are also hiring social media managers to supervise the content posted online by their teenage children. Social media consultant Kerry Rego said: “It’s the ‘higher ups’ at companies that have regularly contacted me to help them understand keeping their children safe online. Posting locations, information about personal security, details about wealth, and even trade secrets can be innocently spilled to millions of followers. This is an expanding area of growth for social media managers, watching the digital trails we leave behind, as online bodyguards.”

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