Internet Explorer, the Microsoft browser that is almost 20 years old, is to be killed off and replaced by a new operating system.
Microsoft has confirmed that its new browser, code-named Project Spartan, which is due to be unveiled later this year, will not use the familiar Internet Explorer name. "We’re now researching what the new brand, or the new name, for our browser should be in Windows 10," the company's marketing chief Chris Capossela told a conference.
Internet Explorer once dominated the market and had more than one billion users but it could not compete when Firefox and Google’s Chrome launched with faster technology and slicker design.
Microsoft is thought to be dropping the brand in a bid to get rid of “negative point of views" gathered since its 1995 launch. The software is known to be slow and has had various security problems. The company has often talked about changing the browsers’ name to recover its reputation. Nearly a decade ago, Dean Hachamovitch, then-head of the Internet Explorer business, is said to have told an industry conference: “We messed up.”
Tom Bedecarre, chairman of Akqa, a digital advertising agency, said the Internet Explorer brand was past its sell-by date. “In the war of the future, which is mobile, they’re losing,” he told the Financial Times. “Nobody’s going to download Internet Explorer as their mobile browser.”
Jason Liggi, a developer at Ascot-based digital agency Rawnet, said: “Microsoft’s change in direction is a smart, but bold, and a symbolic gesture. Internet Explorer has developed a fairly bad reputation over the years, by and large because of IE6-7, but also because of its practice of web standards. This change in name is going to bring with it a quantity of psychological improvements for users. Internet Explorer, and referring to it as ‘IE’, generally causes complaints across the board, even with people outside of tech communities. It's just got negative indications nowadays, and it will be interesting to see the changes the new name will bring for the brand.”
本时文内容由奇速英语国际教育研究院原创编写，禁止复制和任何商业用途，版权所有，侵权必究！
13980503458
13980503458
admin@qisuen.cn
