The third season of the documentary A Bite of China began from Monday evening on 19 February. Unlike the first two seasons, the third season introduces not only Chinese food and dishes, but also the cookware used in Chinese cooking and the culture behind it. All of a sudden, a Zhangqiu artisanal wok becomes a star following the first episode of the documentary.
The first episode of A Bite of China III focuses on cookwares, and introduces handmade iron woks from Zhangqiu in eastern China’s Shandong Province. According to the show, it takes 12 steps to make each wok. Blacksmiths(铁匠) hit the metal 36,000 times to produce a smooth surface that allows to cook stir-fried eggs without oil.
A Bite of China has not only contributed to the promotion of the Chinese traditional craftsmanship and culture, but also brought great benefits to businessmen who showed up on the program. According to the data of Tmall.com, the sales of a Zhangqiu wok shop at Tmall has increased six thousand times since the broadcasting of the show. Its customers are mainly from Shandong, Jiangsu, Beijing, Guangdong, Zhejiang, Shanghai, Hubei, Hebei, Sichuan and Henan. Data also show that Zhangqiu woks have been not only sold to Hong Kong, Macao and Taiwan, but also abroad including Southeast Asian countries, America, Russia, Egypt, Ghana, Australia and so on.
A Bite of China III has eight episodes in total, each of which lasts 50 minutes, and is planned to broadcast daily at CCTV 1 and CCTV 9 at 8:00 pm.
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