You’ve probably already heard of China’s Didi Chuxing. It’s the ride-hailing firm best known for driving Uber off China’s streets. It is now also the world’s largest ride-hailing app. But how much do you know about its founder Cheng Wei?
Well for a start, he’s only 35 years old. “I was born in 1983,” he says. “My entire management team has a lot of people in their 30s. We bring a lot of surprises.”
Every step of the Didi journey has been well planned. His first step was to rule the market in China. His next step is to take over the world. But Cheng Wei points out that Didi’s way of entering new markets is not what most in the West may be used to.
“Didi’s global strategy may be a little different from others,” he says, smiling. “Our strategy isn’t always to do everything ourselves. But in markets where there aren’t any successful local companies, Didi will enter that market to share our experience. That’s what we’re doing right now.”
Precisely and methodically, Didi is making its move into global markets. It has already entered Japan and Taiwan. And earlier this year, it bought 99, Brazil’s leading ride-hailing app. Just this week, the company was also launching in Mexico. The move will set it up to compete against the American company Uber.
“For the past two decades, it was China who learned more from the US,” he says. “But in the next 10 years, we’ll ride on successes each other. There’s no point thinking who will be better or greater.”
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