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Many people dream of starting their own business. Running an enterprise means you can take more control over your professional goals, set more ambitious financial targets, and achieve a more desirable work-life balance. But what if you’re ready to start a business but don’t know what to do? You’ve come to the right place.

First, think about your current skills and qualifications. For example, if you have a CPA license, becoming a freelance accountant could be a good fit. If you have writing experience, consider offering editorial services. Or, if you’ve worked in the food and beverage industry, catering or being a personal chef might be good options. As you explore your options, consider if you need special licenses or additional education.

Next, determine the goals of your small business. Some people want to leave their full-time jobs and focus on their new business. Others prefer a part-time business that provides extra income. Think about how much money you want to earn, how many clients or customers you need to be profitable, and how many hours you can work each week. Consider the costs of starting the business, such as buying equipment, and whether you plan to hire employees or expand later. It’s a good idea to create a formal business plan.

Study your location to see what’s most practicable there. Finding customers is essential, so conduct a market analysis before you start. For instance, a boat cleaning business will be more successful near the coast, and an interpreter side hustle (副业) will likely be more profitable in a diverse community. Research existing businesses in your area. Is there a shortage of dependable landscapers? Are there too many professional photographers? Answering these questions will help you determine the practicability of your idea.

Finally, decide if you want to run your business online or in person. The digital age has created many opportunities for entrepreneurs to run a business from behind a laptop. However, if you prefer interacting with customers face-to-face or want to run a brick-and-mortar shop, choose a business that allows you to achieve those goals.

1.1.What should you consider first when exploring business options?

A Your age and gender.

B Your skills and qualifications.

C Your family background.

D Your social media presence.

解析：选B。B 细节理解题。根据第二段中的“First, think about your current skills and qualifications.”可知，当你考虑干出一番事业时，首先考虑的应该是你目前所拥有的技能和资格。故选B。

2.2.What might NOT be included in a formal business plan?

A Aims of the small business.

B Cost of the small business.

C An analysis of the target market.

D Owner’s personal information.

解析：选D。D 细节理解题。根据第三段中的“the goals of your small business”“how many clients or customers you need to be profitable”“the costs of starting the business”等可知，商业计划书应包括经营目标、目标客户以及经营成本。并未提及经营者的个人信息。故选D。

3.3.What does the fourth paragraph focus on?

A Studying existing businesses online.

B The demand for professional photographers.

C Researching the practicability of different ideas.

D Identifying the most profitable locations.

解析：选C。C 段落大意题。根据第四段中的“Study your location to see what’s most practicable there. Finding customers is essential, so conduct a market analysis before you start.”“help you determine the practicability of your idea.”可知，在开始创业前，我们需要对市场进行调查分析，确定你的想法是否可行。故选C。

4.4.What might “a brick-and-mortar shop” mean?

A A business run entirely from a laptop.

B A physical store with a physical presence.

C A shop that only sells bricks and mortar.

D A small shop at a local festival or event.

解析：选B。B 词意指代题。根据最后一段划线单词前文的“run your business online or in person”“However”可知，前面讲的是online；后面讲的是in person即指的是实体店。故选B。