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Many people around the world are tired of hearing about AI in advertising. A new survey shows that most consumers do not like AI-made ads. They think AI is just a marketing trick, and it makes ads feel less real. More than 78% of people said AI ads are “embarrassing” when brands use them too much.

This bad feeling also changes what people buy. About 63% of people said they would not buy from brands that use AI ads. And 73% said they do not trust ads that might be made by AI. More than half of the people said they feel annoyed by all the talk about AI. Around 65% wished that brands would just stop mentioning AI in their marketing.

However, the advertising world is using AI more and more each year. Over half of the workers in the field use AI to create new ideas and make pictures or videos. About 4 in 10 use AI for writing ad texts and making media plans. At the same time, more ads now include AI-related words. The term “AI-powered” is becoming very popular in app stores and online descriptions.

Some big brands have openly welcomed AI in their ads. For example, Coca-Cola’s AI holiday ads caused many debates. Another brand, Svedka, used AI to make robot characters for its Super Bowl ad this year. But other brands have made different choices. Apple has focused more on handmade ads. Brands like Almond Breeze used AI in a funny and ironic way — they made fun of AI itself to show how real and natural their products are.

1.1.The word “it” in Paragraph 1 refers to ______.

A AI

B a trick

C an ad

D a brand

解析：选A。A 词义指代题。根据第一段“They think AI is just a marketing trick, and it makes ads feel less real”可知，and前后的主语是同一个事物，前面的“AI is just a marketing trick”指出AI是一种营销噱头，因此“it makes ads feel less real”中的“it”指代的是AI。故选A。

2.2.Nearly three in four people said they ______ AI ads.

A might share them

B would try them once

C find them doubtful

D might buy from them

解析：选C。C 细节理解题。根据第二段“73% said they do not trust ads that might be made by AI”可知，73%的人不信任可能由AI制作的广告。题干中Nearly three in four（近四分之三）即是73%的同义转换。故选C。

3.3.What can we learn about the ad industry from Paragraph 3?

A It has stopped using AI.

B It is growing with AI use.

C It has no need for AI.

D It is worried about AI.

解析：选B。B 推理判断题。根据第三段“the advertising world is using AI more and more each year”以及紧跟其后的数据（“over half of the workers use AI”、“about 4 in 10 use AI”）可知，广告业对AI的使用正逐年增长。故选B。

4.4.What is Coca-Cola’s attitude toward AI ads?

A Welcomes AI into marketing.

B Does not like AI ads.

C Is not sure about AI.

D Has no use for AI.

解析：选A。A 观点态度题。根据第四段“Some big brands have openly welcomed AI in their ads. For example, Coca-Cola’s AI holiday ads...”可知，可口可乐被作为欢迎AI广告的典型例子，其态度是接纳而非排斥。故选A。

5.5.What is the passage mainly about?

A How to stop using AI in advertising.

B How AI is changing people’s daily life.

C How to make better AI advertisements.

D How people and brands view AI ads.

解析：选D。D 主旨大意题。综合全文可知：第一、二段围绕消费者对AI广告的负面态度，第三段讲广告业继续加速使用AI，第四段讲不同品牌的不同选择。D项（人们和品牌如何看待AI广告）准确概括了“消费者的态度”和“品牌的态度”这一双重主线。故选D。