“China Haul”, a term for videos in which shoppers unbox goods they bought in China, has gone viral on overseas social media platforms. Many foreign tourists arrive in China with empty suitcases and leave with luggage full of Chinese products. Popular items include consumer electronics, China-chic apparel, beauty products and trendy toys. Overseas users are also buying Chinese goods through cross-border e-commerce platforms, and such unboxing videos are widely shared online.
