Recently, the term “zhuliren” has suddenly become popular online. It seems that nowadays almost every industry now has its own “zhuliren”.
What does “zhuliren” actually mean? At first, it referred to owners of fashionable brands or professional managers. With the spread of social media and a more developed consumer culture, the meaning of the term has expanded. Now it describes business owners who closely connect their personal image with their brands, including not just fashion but also food, entertainment and other fields.
People have mixed opinions about the trend of “everyone calling themselves zhuliren”. Some people think the term shows creativity and professionalism, showing a role of leading and managing things. However, others use it sarcastically. They make fun of businesses that over-promote themselves or have poor service, like coffee shops joked about as having “ignoring customers” as their main service.
Interestingly, each of us can be the “zhuliren” of our own life. How? First, figure out your life’s direction. Find your “main role” and avoid following others blindly. True growth comes from knowing yourself and improving step by step along your own path. Second, make clear plans and follow them. Break down big dreams into small daily goals. Like improving speaking skills by recording a 30-second explanation on a topic every day. Third, build resilience to keep moving forward. Expect difficulties and stay flexible (灵活的). True wisdom isn’t about expecting smooth sailing, but preparing for challenges.
So, being a “zhuliren” is not just a title — it’s about taking charge with care and effort.
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