In today’s urban landscapes, a trend has swept across young people: their bags are no longer just practical carriers but personalized platforms for self-expression. Whether on crowded subways, in bustling shopping malls, or along busy streets, it’s increasingly common to spot plush toys dangling (悬挂) from their bags — adding a unique stamp that reflects the owner’s personality.
Plush toys dominate this trend as the most popular choice. From the highly sought-after Labubu and the cute Internet-famous capybara to Disney’s beloved characters like Linabell and StellaLou, these soft and cute companions accompany their owners everywhere. Cultural institutions have also joined in, with museums and local tourism bureaus (局) launching region-specific plush charms that let people showcase their connection to local culture. For music and theater fans, text-based charms act as vibrant “bag billboards,” featuring lyrics or inside jokes, while animation enthusiasts collect a wide range of IP-inspired accessories, collectively known as “goods” (transliterated as “guzi” in Chinese).
These small accessories hold profound psychological meanings. They are tangible emojis — touchable, noticeable objects that serve as subtle yet clear personal declarations. Their expression is indirect yet uniquely personal, revealing the wearer’s current mood, thoughts, beliefs, or unspoken feelings. Soft plush charms even function as “stress relievers”: research reveals that touching soft plush charms can lower stress hormones and help people feel more relaxed.
Moreover, bag charms act as silent “social passports”. Rooted in symbolic interactionism, they are meaningful symbols that help wearers quickly identify like-minded peers. A shared charm can spark instant connections, with a knowing glance or smile conveying belonging without words. Essentially, they are “identity cards” reflecting who they are or desire to be.
Far more than mere decorations, these tiny charms showcase emotions, social bonds, and self-expression, making daily life more personal and connected for young urbanites navigating the complexities of modern city life.
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