The 13th China International Cartoon and Animation Festival in Hangzhou, capital of Zhejiang Province, has reported outstanding progress. The six-day event, which started on April 26 and ended on May 1, attracted participants from 82 countries and regions, including the United States, the United Kingdom and Japan, this year.
“The event attracted not only major animation businesses such as Disney and Oriental Dream Works, but also leading Internet businesses such as Google, Facebook and Alibaba,” Zhuo said.
Many famous foreign animation experts participated in the festival, including Andrew Richard Jones, a director known for his work on Avatar and The Jungle Book. Business heads from Disney China and BBC Children also attended various meetings to share opinions on how to promote film creation and operation, and animation.
The international cartoon and animation festival has become an important products demonstration platform for global animation brands. An increasing number of bigger brand owners are bringing their latest products and concepts to the event, according to the organizers. This year, a total of 78 famous cartoon, animation and film brand names came to Hangzhou. The number of foreign brands increased 24 percent year-on-year.
The festival serves as a platform for participants to experience the convenience of online shopping. During the event, visitors who made purchases by scanning exhibitors’ QR codes enjoyed immediate delivery services. Online broadcasting services were available for animation fans who could not physically attend the festival.
The first ever MIP in China, it is designed to foster content development between Chinese and international production companies, as well as to provide an intensive educational forum for Chinese media professionals to learn more about international TV markets and trends.
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