Luosifen became the most popular Chinese New Year’s snack this year on Tmall and Taobao, as Chinese people prepare for a stay-at-home holiday due to the COVID-19 pandemic.
The Spring Festival is just next month. On the traditional Laba Festival, which fell on January 20, Tmall and Taobao started a one-month-long “2021 Online Chinese New Year’s Goods Festival” to help people across the country easily buy some seasonal specials.
Traditionally, dried fruits, sweets, and pastries are a must-buy “three-piece set” snacks for the Chinese New Year. But this year, Luoshifen took their place. According to Tmall and Taobao, on the first day of the online festival they sold Luosifen 15 times more than last year, with the number of buyers growing nine times year on year. The largest group of buyers was the post-90s.
Self-heating hot pots was only second to Luosifen on the most popular goods list by Tmall and Taobao. On Wednesday, nearly 200,000 buyers placed orders for these pots, compared to less than 20,000 last year.
Although people traditionally celebrate the Spring Festival by buying New Year’s goods, getting together and sending greetings, they may raise the risk of spreading the coronavirus, so the online Chinese New Year’s Goods Festival helps people spend a happy Spring Festival at home.
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