Two teenagers, who have taken over the social media strategy at Elm Professional Services, prove having fun on TikTok can be valuable and educational. Elm Professional Services owner Mia Van Tubbergh had plenty of business smarts—but no social media know-how. So she turned to the younger generation and took on the two high school students, Braith Mansfield and Tahmana Rudolph, who knew their stuff.
Social media is foreign to many older professionals—but very important for connecting with today’s customers. Ms Van Tubbergh’s company, which helps launch products to market, took then Year-10 students Braith Mansfield and Tahmana Rudolph on for two weeks’ work experience. She was so impressed by the quality of what they produced, their quickness to learn and their work ethic that she kept them on as school-based apprentices. The pair work one day a week with Elm at Gosford and the rest at Kariong High School and have grown the company’s social media following by 600 per cent.
Ms Van Tubbergh said with a bit of guidance and help with spelling and presenting in a professional environment, the boys now do about 80 per cent of Elm’s social media marketing work for “unsupervised” clients. Their duties include stand-alone posts on social media platforms, videos, stories and website “headers”, plus pitching (推销) to brands like Chemist Warehouse, Woolworths, PopBox, Marco Polo and Liberty Loves. Ms Van Tubbergh said Braith and Tahmana came into the business with a lot of untapped (未开发利用的) social media experience. Working at Elm has provided them with a valuable resource they can show other employers when starting a full-time career.
The boys are among 42 NSW Central Coast students in Year 11 and 12 as part of a school-based apprenticeship and Training (SBAT) program. NSW Education SBAT strategic officer Cecile Oakes said they needed more companies like Elm to take on students and give them the benefit of real world experience.
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