Since 1927, the American magazine Time has been naming a Person of the Year , with figures such as Ukraine’s President Volodymyr Zelensky, American minister Martin Luther King Jr. and climate activist (积极分子) Greta Thunberg all honoured in the past. Super pop sensation (引起轰动的人) Taylor Swift has been named Person of the Year, beating short-listed world leaders such as King Charles III and Russian President Vladimir Putin to take out the top spot for 2023.
Taylor’s popular Eras tour is set to bring in an estimated $2 billion in revenue, becoming the first ever tour to make more than $1 billion, while singles from the re-releases of her past albums have broken multiple records. Demand for her world tour saw web platforms crash as fans flocked online to buy tickets. Fans have already spent more than $100 million worldwide on advance tickets to watch a movie version of her concert. She also has hundreds of millions of social media followers and a loyal fan base of “Swifties”.
“Taylor Swift found a way to go beyond borders and be a source of light,” Time editor-in-chief Sam Jacobs wrote in a statement. “Much of what Swift accomplished in 2023 exists beyond measurement. She mapped her journey and shared the results with the world: she committed to validating (认可) the dreams, feelings and experiences of people, especially women, who felt overlooked and regularly underestimated. Swift is the rare person who is both the writer and hero of her own story.”
The Barbie movie had been another strong possibility to take out Time’s top honour due to its $1.4 billion success across the world this year. But the “Taylor effect” won. She was recognised for her impact on the world as a successful woman as well as her ability to break music records time and time again. As the first to be selected for the honour through achievements in the arts, Swift said she was the proudest and happiest she’s ever been.
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