Dong Yuhui used to be an English teacher at New Oriental Group. Later he became a live-streamer (主播) of East Buy. His knowledgeable and humorous style helped sell a lot of products, including farm produce, to millions since June 2022. He rode East Buy to a bigger following among Internet users and big money.
Dong was born in Tongguan, a small county in Shaanxi province. He called himself a farmer’s son. He said his father is his role model. His father always tries his best to buy and read newspapers, though he’s a busy farmer. “I am just an ordinary person selling vegetables on Douyin. I hope that people do not pay too much attention to me. More attention should be given to many of the ordinary people’s lives like street sellers and farmers,” Dong said during an interview in 2022.
Dong said he didn’t expect to have millions of people seeing his live-stream every day. After all, half a year ago, not more than a hundred of people did so. At that time, East Buy was set up to find a new way out as New Oriental Group was having a hard time. “We didn’t give up and kept on live-streaming for over 10 hours a day, just like what we are doing today,” Dong said.
However, an argument happened on December 6 of this year (2023), which lasted for more than ten days. During that period, East Buy removed Sun Dongxu as its executive director (执行董事) and CEO and named New Oriental’s founder Yu Minhong as its CEO. On December 18, New Oriental announced Dong will act as a cultural assistant (助理) to Yu Minhong as well as vice-president of New Oriental’s cultural and tourism business.
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