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2024春节档电影总票房破80亿，创中国影史新高！
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The 2024 Spring Festival box office in China has roared past CNY8 billion within the 8-day holiday, breaking the previous record of CNY7.843 billion in 2021!
Running from Feb. 10 to 17 this year, the Spring Festival period traditionally serves as a lucrative period for movie ticket sales. The extended holiday of eight days drew more movie-goers to cinemas, bringing a strong start to the Chinese film market in 2024.
On Feb. 10, eight films were released, competing strongly for audience attention. Among them, the domestic comedy-drama “YOLO”, directed by and starring well-known comedian Jia Ling, emerged as the highest-earning movie, making over CNY2.7 billion as of last day of the holiday, according to box office tracker Dengta Data. This success narrowly beat the comedy “Pegasus 2”. Written and directed by writer-turned-director and racing driver Han Han, “Pegasus 2” serves as a sequel (续集) to his 2019 Spring Festival holiday hit “Pegasus”. In the Spring Festival box office rankings, the animation “Boonie Bears: Time Twist” secured the third spot, earning a total revenue of over CNY1.3 billion since its release.
Most of the films hitting the big screen during this Spring Festival holiday share the same features: focusing on the lives of ordinary people or social issues. Compared to the film market during the previous Spring Festivals, film audiences in this Spring Festival may not be deeply shocked by blockbusters like “The Wandering Earth II”, but can certainly find something they can resonate (共鸣) with or are familiar with in the films.
For instance, high-praised Chinese director Zhang Yimou, who offered audiences the historical blockbuster “Full River Red” a year ago, presented a realistic drama, “Article 20”. The film, focusing on the 20th article about justifiable (正当的) defense in China’s Criminal Law, is inspired by the public discussion about how justifiable defense can be determined in handling lawsuits. So far, in China’s online film ranking platform Douban, the film has gained a rating of 7.9/10, with many reviews praising its story and its spirit of upholding judicial justice.
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