The 2023 China Positive Energy Network Boutique Collection and Exhibition Event announced its winners at the 2024 China Internet Media Forum. Among them, the online IP “There is a Lifestyle Called Yunnan” goes viral, getting more than 28 billion views online. Through articles, pictures, and videos, it shows the world what life in Yunnan is like and invites people from all over the world to visit. “There is a Lifestyle Called Yunnan” shows the beautiful everyday life in China. In April, with the vast and varied beauty of China, we start from Yunnan.
When talking about Yunnan, one cannot only mention its scenic beauty. Here, winds from the Pacific and Indian Oceans meet, creating magical clouds and making Yunnan spring-like throughout the year. Countless rivers flow together, creating attractive views, forming China’s most amazing mountains and valleys. Yunnan’s different land forms bring together many different plants and animals, making Yunnan’s nature so special.
In Dali, the Cangshan Mountains and Erhai Lake look like they belong together, with old buildings fitting perfectly with the clear blue sky. In Lijiang, it feels like time stops; the ancient city and Jade Dragon Snow Mountain stand silently, and the smell of flowers mixes with flowing water. In Shangri-La, you will feel the special peacefulness of the Eastern world, as snow mountains make your soul clean.
In Yunnan, every step is poetry, and every scene is a painting. There’s a life called Yunnan, where nature and culture come together in a way that makes you imagine.
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