再次重映！《泰坦尼克号》25周年4K3D版4月3日上映

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James Cameron’s Titanic is getting another release in China, which was timed to the 25th anniversary of the original film. An April 3 launch date has been set. The version going out on that day will be a remastered(重新录制) 3D 4K HDR update, as was the version that was released elsewhere in February.

China is a massive market for Cameron. Titanic was originally released to about $44 million in April 1998. In April 2012, the 3D version that sailed there grossed another $145 million, setting opening records at the time. The full cume(累计票房) to date in China is estimated at $189 million. More recently, Cameron’s Avatar: The Way of Water swam to a $246 million total there.

On a global basis, 20th Century Studios/Lightstorm/Disney’s Avatar: The Way of Water in late February surpassed Titanic to become the third-highest-grossing film ever worldwide. Way of Water’s global total currently stands at $2.298 billion, which means there is about $45 million separating it from the big boat movie. Internationally, Way of Water overtook Titanic in that same month. There is currently a difference of about $38 million separating the two offshore.

With the China reissue(重映), could Titanic pull back ahead of Way of Water worldwide or overseas? The market can be unpredictable, and while release dates have been flowing more freely, audiences have been somewhat cold on Hollywood fare—except for Avatar. With both Cameron and Titanic’s lasting popularity in China, it will be one to keep an eye on.

The remastered Titanic rerelease from earlier this year earned an estimated $61 million globally.

Here’s the new China poster for Titanic.

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