Recently, “college students going to Zibo for barbeque” and “taking a high-speed train to taste Zibo barbeque” have become hot topics on Chinese social platforms. Zibo barbecue offers a distinctive dining experience. On each table is a small stove. Customers can process skewers (肉串) themselves and then wrap them in a thin pancake, usually with a spring onion inside. The experience of making “Zibo barbecue” offers a sense of participation and leisure time for diners.
Data from Meituan and Dazhong Dianping shows that booking volume for accommodation in Zibo during the five-day May Day holiday is 800 percent higher than that in 2019. Local media in Zibo said the number of passengers arriving and departing through Zibo railway station has reached 50,000 a day, setting a record in the past three years, with most of them being tourists who come to taste Zibo barbecue.
The local government has grasped the chance brought by the sudden trend, to attract more tourists. As early as March 10, it has set up prizes for barbecue shops that are popular among tourists, established a barbecue association, and announced the opening of a barbecue festival during the May Day holiday. In order to encourage people to visit the city, Zibo also set up a specially customized “barbecue map”, and added 21 new barbecue bus lines, so that tourists can “get on the bus to rest, get off to eat”.
“Barbecue and tourism have limited influence on stimulating the economy. But this is an opportunity for more people to get to know Zibo’s enthusiasm and business environment, which will attract more investment and create more jobs. This is what really matters,” Wang Dazhuang, a local Zibo citizen said.
At present, the biggest problem is that the passenger flow is too big for this city so that many owners of barbecue restaurants are trying to expand their barbecue scale, according to an owner of a barbecue restaurant.
本时文内容由奇速英语国际教育研究院原创编写，未经书面授权，禁止复制和任何商业用途，版权所有，侵权必究！（作者投稿及时文阅读定制请联系微信：18980471698）
13980503458
13980503458
admin@qisuen.cn
